roba
Roba - for the well-being of children
What began in 1927 as a small Weißbüttnerei is now a company known for high-quality toys and children's furniture. Roba, named after the company founder Robert Baumann, shines with a holistic range for babies and children in the areas of living and playing. The family-run company is completely dedicated to the well-being of children and parents.
Robust furniture and durable toys for children
From birth to adolescence roba young families with creativity, comfort and quality.
Classic and pedagogically valuable toys bring joy to children and promote their development. In the manufacture of the toys roba attaches great importance to a long service life, freedom from harmful substances and tested safety. Doll's house, rocking horse or workbench are manufactured according to current TÜV standards. Toys from roba are still mostly made of wood.
Furniture that grows with the child - from babies to schoolchildren
Especially for babies roba has developed a wide range of products. From bassinet to cot to high chair, the range offers roba well thought-out articles that are manufactured with great attention to detail. Many pieces of baby furniture grow with the child and can still be used at primary school age. A stair high chair is adapted to the size of the growing child. The bassinet can be transformed into a practical extra bed and later into a pretty bench. Combination beds that can be converted into a junior bed guarantee a long service life. In the roba range includes collections in which furniture, toys, nappy-changing accessories and bed linen are matched to each other. Children can grow up with a cot, playpen, sleeping bag and more in the same design.
New logo - usual good quality
The logo, redesigned in 2002, reflects the company's philosophy. Roba sees itself as a "supplier of ideas for moments of happiness in the family". Roba toys promote closeness between parents and children. Modern, practical children's furniture in the usual high roba quality make everyday life with a baby or toddler easier. All roba products are made of non-toxic, environmentally tested materials. Roba is proud to bear the "Blue Angel" eco-label. Parents can roba trust.
Roba through the ages
The German company roba looks back on a history of more than 90 years.
Founded in 1927 as a white furniture factory in Ebersberg near Coburg, the company went into decline after the Second World War. roba went downhill after the Second World War. In 1952, there was a change of direction to the production of toys. The company exhibited at the 1st International Toy Fair in Nuremberg in 1957. In the 70s, the company expanded roba its product range and from then on also produced children's furniture. In 1985, the cooperation with the Hungarian kitchen and furniture manufacturer Tisza Bútoripari Vállalat RT began. In the same year roba started manufacturing wood products in Indonesia. With the start of wood production relocation to China in the 1990s, the company developed into a cross-range manufacturer. Baby accessories and home textiles have since expanded the range of children's furniture and toys. 2004 sees the takeover roba the Hungarian group Tisza Bútoripari Vállalat RT. With the production of children's and youth furniture which grows with the child roba the high-quality product range once again and supplies the European market. In the 2004/2005 founded Zheijang Dequing roba Furniture Co.Ltd in China, jobs were created for 800 employees. In the Chinese factory, the entire production from the sawmill to the final product is centrally located at one site.
Since 2009, the company headquarters has been at the new address in Feldstraße 14 in Ebersdorf.