Rastar

Rastar - the company for true-to-the-original R/C model cars

Rastar is one of the leading manufacturers of model cars and other toys such as toy robots in China. For some time now, the company has also been producing video games and operating film and television studios. Chairman Chen Yansheng is one of the richest Chinese with a fortune of around 1.08 trillion dollars.

History of the brand Rastar

Rastar was founded in 2000. Many people know the company, which has made a name for itself by manufacturing and selling model cars with radio remote control, as Xinghui Auto Model Co Ltd. For some years now, the products of the Chinese model car and toy manufacturer have been marketed under the brand name of Rastar brand. The company is based in Xinhui. A city district with about 700,000 inhabitants in the southern Chinese province of Guangdong. Modern development and production buildings have been erected there on a construction site of about 80,000 square metres. About 1,000 employees work in production, painting and assembly workshops as well as in the company's own research and development laboratories.

Efficient marketing by the Rastar Group

Rastar is not only characterised by modern production and development processes. The company's progress and success is also due to well thought-out marketing strategies. In 2010, the company went public. In the same year, a profit of around 9 million US dollars was achieved on a turnover of more than 50 million US dollars. In order to reduce polymer costs in manufacturing processes, 67.4 percent of the polystyrene manufacturer SK Networks PS was acquired in 2011. To gain a foothold in Europe and increase awareness, the Chinese Raster Group bought club shares in the Spanish first division football team Espanyol Barcelona for 65 million dollars in 2015.

True-to-the-original model cars as core business

The main business of the Rastar Group is the distribution of R/C model cars. New products and current models are regularly presented at Model Car World. The Chinese brand owns more than 25 licences from various car manufacturers. These include Ferrari, BMW, Maserati, Volvo, Mercedes-Benz, Audi, Aston Martin and many other car brands. Currently, the Mini Cooper S Countryman, McLaren P1 and BMW X6M are among the brand's most interesting faithful models. Rastar.