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Rookie -The love of babywearing
What once started with a piece of fabric, a stapler and a belt quickly grew into one of the most popular, multiple award-winning baby carriers among young parents and VIPs, led by the top seller, the premium baby carrier.

Rookie is a Berlin-based start-up
Since 2018, founder and CEO Benjamin Berndt and his team have been developing, producing and marketing sustainable, high-quality baby carriers. On their travels, he and his wife realised how important it is to have the right baby carrier for a newborn, with the baby's protection being the top priority. Therefore, the baby carrier is equipped with a padded and adjustable headrest that can also be used as a sunshade and privacy screen. The company made sure that the baby carrier meets the strict European standards and tests, as well as incorporating all the points that the mainstream brands lacked, such as breathable, lightweight and natural fabrics, easy handling and the minimalist, stylish design. Another relevant point for the company was sustainability. The shoulder straps of their Rookie Revolution, for example, are made of Italian apple leather, it is weatherproof, wind resistant and abrasion resistant.

Rookie Baby carrier - top quality comfort
Babies need the closeness and security of their parents, it calms them to feel their heartbeat and perceives them through several sensory channels (ears, eyes, smell, touch, movement), consequently it is important to enable the best possible comfort for you and your baby.

The hip and shoulder straps of Rookie are padded with yoga mat technology instead of the usual filling cotton, which is pleasantly soft and does not cause any friction or pain for you or your baby. The fabric is elastic and sturdy and has Velcro and buckle fastenings. In the premium baby carrier, which can only be used as a belly carrier, and in the Konnekt baby carrier, the shoulder straps cross over on your back (X-shaped) so that the weight of your baby can be distributed evenly. The Konnekt and Revolution models can be used as a front or back carrier.

The baby carriers are made of certified organic cotton and linen blend fabric for optimal ventilation, which is an advantage in summer. In view of the one-size-fits-all system, the adjustable waist belt adapts to every body size of man and woman. Thanks to the adjustable bar (10-40 cm), the carriers gently hug your newborn's back, legs and hips and offer good support so that he or she can be carried in a comfortable, ergonomic crouching-splaying position (M-position) position. While the Konnekt and premium baby carriers are suitable from birth to toddler age (3.5 kg - 15 kg), the Revolution model allows you to carry infants up to 20 kg.

A practical companion for trips and journeys, the multi-purpose changing bag offers maximum functionality with 11 compartments for storing nappies and wet wipes including a removable changing mat and dummy box. Made from vegan faux leather and adorned with luxurious gold metal appliqués, it is your best companion on trips and outings.

To protect your child well from wind and weather, additional covers are available for each Rookie baby carrier as well as washable shoulder strap protectors.

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