Frosch

The Frosch brand was created in the 1980s – a time that was marked by various environmental disasters. Environmental protection became an increasingly important topic in society and many people called for a change in thinking in everyday life. The Frosch Neutral Cleaner was the first product of the ecological company Werner & Mertz to be launched on the market. In recent years, an increasingly popular brand has grown out of the family business, which is now not only widespread throughout Europe, but also in countries such as the USA, Japan and South Korea. 

Frosch is now the biggest revenue generator for the Werner & Mertz company. The company also runs other initiatives, including various sustainability initiatives – environmental protection remains a matter close to the company's heart. The Frosch brand now includes more than 80 household and care products. 

Frosch has always worked according to the circular economy principle: packaging is recyclable and is made from recycled material. The brand's material cycle ensures a significant reduction in waste, which is particularly valuable for the environment when it comes to plastic packaging. This product brand has always relied on plant-based ingredients and formulas. This is not only intended to make a special contribution to the environment, but the products are also particularly skin-friendly and mostly suitable for allergy sufferers due to their ingredients. 

After the neutral cleaner, which was a real all-rounder in the household, many special products for all occasions followed. Today, the brand's wide range includes, among other things, washing-up liquid, scouring cream, detergent, glass cleaner, toilet cleaner, special cleaner and even room freshener. The brand's range also includes hypoallergenic fabric softeners – after all, Frosch also wants to offer sensitive customers laundry and household products that make them feel good. 
Frosch's product range now also includes products that focus on ambience, personal care and cosmetics. With the Frosch Oase product line, for example, the company brings elegant design bottles and pleasantly scented oils into its customers' homes. Hand soaps and sensitive showers ensure thorough and gentle body care. There is also a separate line for the little ones: Frosch Baby. Protecting highly sensitive baby skin deserves special attention and should be ensured by using the right products. 

The Frosch Baby line includes fabric softeners and cleaners, for example. The hypoallergenic products in this line are specially formulated for baby skin and are completely free of dyes and preservatives. This is to minimize the risk of skin irritation and other sensitive reactions as much as possible. With the baby dishwashing detergent, pacifiers, bottles and other items can be safely cleaned. The cleaners do not leave any harmful residues, so that babies can comfortably put their favorite items in their mouths again. At the same time, the cleaning agents are very effective and even dissolve encrusted milk residues and other traces without leaving any residue. 

Frosch stands for a clean and environmentally friendly home. The ecological brand ensures that everyone can easily keep their home clean without the use of toxic chemicals. These products are ideal for families with young children and for anyone who loves nature. In particular, the products in the baby line effortlessly remove stubborn stains without harming babies' delicate skin or leaving any other harmful residues.