Data protection

Privacy policy www.4mybaby.ch

We, 4mybaby AG, Wilenstrasse 17, 8832 Wollerau, are the operator of the website www.4mybaby.ch and the services offered on it and are therefore responsible for the collection, processing and use of your personal data and the compatibility of the data processing with Swiss law.

So that you are aware of what personal data we collect from you and for what purposes we use it, please read the information below.

Your trust is important to us, which is why we take the issue of data protection seriously and ensure appropriate security. It goes without saying that we comply with the applicable data protection regulations.

1. scope and purpose of the collection, processing and use of personal data

a. When visiting www.4mybaby.ch

When you visit our website, our servers temporarily save each access in a log file. The following data is collected without your intervention and stored by us until automatic deletion after twelve months at the latest:

• the IP address of the requesting computer,
• the date and time of access,
• the name and URL of the file accessed,
• the website from which the access was made,
• the operating system of your computer and the browser you used,
• the country from which you accessed the site
• the name of your internet access provider.

This data is collected and processed for the purpose of enabling the use of our website (connection establishment), to ensure system security and stability on a permanent basis and to enable the optimisation of our Internet offering, as well as for internal statistical purposes. The IP address is only evaluated in the event of attacks on the network infrastructure of www.4mybaby.ch and for statistical purposes.

b. When registering for a customer account

The entry of personal data for the creation of your customer account on our website is voluntary. The truthful entry of certain personal data is mandatory. This concerns

• First name
• Surname
• Address
• Date of birth
• E-mail address
• Password

We require this data for the processing and administration of our website, to check the plausibility of the data entered, i.e. to establish, define the content of, process and amend the contractual relationships concluded with you via your user account. The e-mail address and the password together form the login data. The data in the customer account can be viewed and changed by the customer at any time. Finally, a customer may request the complete deletion of the customer account.

c. When using the website as a registered customer

During the use of the website by logged-in registered customers, we collect data for statistical reasons and to enable the smooth functioning of the portal. In particular, the following data is collected:

• the type, frequency and intensity of use of the website
• the duration of your membership
• the orders placed
• the composition of the shopping basket

d. in the case of a purchase

If you wish to purchase a product on our site, we require various data in order to process the purchase contract. You must provide the following data:

• Name and first name
• Postal address (street, building name, flat number, postcode, town)
• Telephone number
• E-mail address
• Payment details
• Login data (for registered customers)

The provision of additional data is voluntary.

If you are registered and have a customer account, we will save your data in the customer account for your next purchase.

2. use of your data for advertising purposes

a. Newsletter / email advertising / online advertising

You will only receive a newsletter from us at your express request. When you register for the newsletter, your email address will be used together with your consent for our own advertising purposes until you unsubscribe from the newsletter. With the newsletter you will receive weekly information about offers as well as personal product recommendations. You can unsubscribe at any time here by sending us an email to info@4mybaby.ch or via the link contained in the newsletter. We are entitled to commission third parties with the technical processing of advertising measures and are entitled to pass on your data for this purpose (cf. point 3 below).

3. passing on data to third parties

We only pass on your personal data if you have expressly consented to this, if there is a legal obligation to do so or if this is necessary to enforce our rights, in particular to enforce claims arising from the contractual relationship. Furthermore, we pass on your data to third parties if this is necessary for the processing of the contract. For this purpose, we pass on the necessary data to subsidiaries, transport companies, banks and other service providers. These service providers use your data exclusively for order processing and not for any other purposes.

4. carrying out creditworthiness checks

If we make advance payments, e.g. in the case of a purchase on account, we may obtain creditworthiness information from a credit agency on the basis of mathematical-statistical procedures in order to protect our legitimate interests. For this purpose, we transmit the personal data required for a credit assessment to a credit agency and use the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. The creditworthiness information may include probability values (score values) which have been calculated on the basis of scientifically recognised mathematical-statistical procedures and which include address data in their calculation. Your interests worthy of protection are taken into account in accordance with the legal provisions.

5. transmission of personal data abroad

4mybaby AG, Wilenstrasse 17, 8832 Wollerau, is also entitled to transfer your personal data to third companies abroad, in particular subsidiaries, if this is necessary for the processing of the contract. These are obligated to data protection to the same extent as the provider itself. If the level of data protection in a country does not correspond to that in Switzerland, we will ensure by contract that the protection of your personal data corresponds to that in Switzerland at all times.

6 Right to information, deletion and correction

You can request information about your personal data stored by us at any time or view and change this data by logging in to our website with your login data. A formal request for information must be made in writing and must include proof of identity.

You may also request to delete or correct your data or user profile at any time. This can be done by sending a corresponding request by e-mail to info@4mybaby.ch. We would like to point out that if your data is deleted, it will not be possible to use our services or not to the full extent.

You can revoke your consent to certain data processing at any time with effect for the future.

Please note that legal retention periods apply to certain data. This data must be stored by us until the deadline expires. We block these files in our system and use them exclusively to fulfil our legal obligations.

7 Data security

We use appropriate technical and organisational security measures to protect your personal data stored with us against manipulation, partial or complete loss and against unauthorised access by third parties. Our security measures are continuously improved in line with technological developments.

If you register with us as a customer, access to your customer account is only possible after entering your personal password. You should always treat your payment information confidentially and close the browser window when you have finished communicating with us, especially if you are using the computer together with others.

We also take internal company data protection very seriously. Our employees and the service companies commissioned by us have been obliged by us to maintain confidentiality and to comply with the provisions of data protection law.

8. cookies

Cookies help in many ways to make your visit to our website easier, more pleasant and more meaningful. Cookies are information files that your web browser automatically stores on your computer's hard drive when you visit our website. Cookies do not damage your computer's hard drive, nor do they transmit users' personal information to us.

We use cookies, for example, to be able to identify you as a registered user without you having to log in separately. Their use does not result in us obtaining any new personal data about you as an online visitor. Most internet browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie.

Deactivating cookies may mean that you cannot use all the functions of our portal.

9 Tracking tools

We use the web analysis service Google Analytics for the purpose of demand-oriented design and continuous optimisation of our pages. In this context, pseudonymised usage profiles are created and small text files stored on your computer ("cookies") are used. The information generated by the cookie about your use of this website such as

• Browser type/version
• Operating system used
• Referrer URL (the previously visited page)
• Host name of the accessing computer (IP address)
• Time of the server request
• Purchased articles

will be transmitted to and stored by Google Inc. on servers in the United States. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services associated with the use of the website and the Internet for the purposes of market research and the design of these Internet pages in line with requirements. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. According to Google Inc., under no circumstances will the IP address be associated with other data relating to the user. The IP addresses are anonymised according to Google Inc. so that an allocation is not possible (IP masking).

The user may refuse the use of cookies by selecting the appropriate settings on the browser, however please note that if you do this you may not be able to use the full functionality of this website.

Further information on the web analysis service used can be found on the Google Analytics website. Instructions on how to prevent the processing of your data by the web analysis service can be found at http://tools.google.com/dlpage/gaoptout?hl=de.

We use Google Remarketing. This is a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter "Google").

For this purpose, Google collects information about your visit to our website. Google uses cookies, which are text files that are temporarily stored on your computer. In the context of remarketing, such a cookie is used to address you on other websites by displaying online advertising for our products and services based on your visit to our website.

The processing of the data may also take place in the USA. Google has committed to complying with the US Safe Harbor Agreement with the European Union and Switzerland, issued by the US Department of Commerce, for the collection, use and retention of personal data from Switzerland and EU member states. Google demonstrates through its certification that it complies with the US Safe Harbor privacy agreements regarding disclosure, choice, data security, safety, access and enforcement. Google's privacy policy can be found here.

You can disable Google's use of cookies. Detailed instructions on how to opt-out can be found on the Google advertising opt-out page. Alternatively, users can opt out of the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page. However, you will then not be able to use all the features of our website to their full extent. Further notes and information can be found here.

10 Social media plug-ins

Social plug-ins from Facebook are used on our website to make the online shop more personal. We use the "LIKE" or "SHARE" button for this purpose. This is an offer from the US company Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA).

You can find an overview of the Facebook plugins and their appearance here:
https://developers.facebook.com/docs/plugins

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which then integrates it into the website.

By integrating the plugin, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example by clicking the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.

Facebook may use this information for the purposes of advertising, market research and the needs-based design of Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.

If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy.

Plugins of the short message network Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA are integrated on our Internet pages. You can recognise the Twitter plugins (tweet button) by the Twitter logo on our site. You can find an overview of the tweet button [here]. When you call up a page of our website that contains such a plugin, a direct connection is established between your browser and the Twitter server. Twitter thereby receives the information that you have visited our site with your IP address. If you click the Twitter "tweet button" while you are logged into your Twitter account, you can link the content of our pages on your Twitter profile. This enables Twitter to associate your visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Twitter. You can find more information on this in Twitter's privacy policy.

An overview of the Twitter plugins and their appearance can be found here: https://twitter.com/about/resources/buttons.

If you do not want Twitter to be able to associate your visit to our pages, please log out of your Twitter user account. You can also completely prevent the loading of Twitter plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Our website also uses the "Pin it" button of the social media network Pinterest, which is operated by Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA (hereinafter referred to as "Pinterest").

By integrating the "Pin it" button, Pinterest receives the information that you have accessed the corresponding page of our website. If you are logged in to Pinterest, Pinterest can assign the visit to your Pinterest account.

The data transmitted by clicking the "Pin it" button is stored by Pinterest.

For the purpose and scope of the data collection and the further processing and use of the data by Pinterest, as well as your rights in this regard and setting options for protecting your privacy, please refer to Pinterest's data protection information: http://pinterest.com/about/privacy/

If you do not want Pinterest to assign the data collected via our website to your Pinterest account, you must log out of Pinterest before visiting our website. You can also completely prevent the loading of Twitter plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Our website uses the "Google+" button of the social network Google Plus, which is operated by Google. The button is recognisable by the "Google+″ sign on a white or coloured background.

You can find an overview of the Google plugins and their appearance here: https://developers.google.com/+/plugins

When you call up a page of our website that contains such a button, your browser establishes a direct connection with Google's servers. The content of the "Google+″ button is transmitted by Google directly to your browser, which then integrates it into the website. We therefore have no influence on the scope of the data that Google collects with the button. According to Google, no personal data is collected without a click on the button. Such data, including the IP address, is only collected and processed for logged-in members.

For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, please refer to the Google privacy notices.

If you are a Google Plus member and do not want Google to collect data about you via our website and link it to your membership data stored with Google, you must log out of Google Plus before visiting our website. You can also completely prevent the loading of Twitter plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Advantage offers from Sovendus GmbH: In order to select an advantage offer that is currently of interest to you regionally, we transmit your title, year of birth, country, postcode, hash value of the e-mail address and your IP address to Sovendus GmbH, Hermann-Veit-Str. 6, 76135 Karlsruhe (Sovendus) in pseudonymised and encrypted form (Art. 6 para. 1 f DSGVO). The pseudonymised hash value of the e-mail address will also be used by Sovendus to take into account any objection to advertising (Art. 21 para.3, Art. 6 para.1 c DSGVO). The IP address is used by Sovendus exclusively for data security purposes and is usually anonymised after seven days (Art. 6 para. 1 f DSGVO).
Insofar as necessary for the respective advantage offer, your name, address data, e-mail address and/or telephone number will be transmitted by us in encrypted form to Sovendus when you click on the advantage offer in order to prepare the personalised request for the advantage offer from the product provider (Art. 6 para.1 b, f DSGVO).

11.Contact

If you have any questions about data protection on our website, would like to request information or would like to request the deletion of your data, please contact our contact person for data protection law by sending an e-mail to info@4mybaby.ch.

www.4mybaby.ch

Status: March 2022